Russians spend less than expected on New Year for the first time in 10 years


Actual spending on New Year gifts and food in Russia was lower by 20% than expected, however the majority of the Russians (72%) were satisfied with how they spent the New Year holidays, although every fifth respondent had to work, according to a survey of the all-Russia centre of studying of public opinion (VTSIOM).

«The year of the crisis affected new year’s plans of the Russians: the actual costs for the celebration were lower than expected, the gifts were given less often, and more respondents than in previous years had to work », —says the report of the polls.

However, the majority of the Russians (72%) were satisfied with how they spent the holidays.

«Traditionally, leisure time in those days was often spent visiting friends (52%), less frequently out of town (32%), skating, skiing, etc. (19%), at cinemas and New Year performances (18%), and some more. However, every fifth respondent (20% — the highest in ten years) had to work during the holidays», — says the message.

According to VTSIOM, at the top of the gifts, that the Russians got for the holidays, were alcohol and sweets (24%), in the second place were cosmetics and jewelry (22%), the third position was taken by souvenirs (20%). Approximately a quarter of respondents admitted that they had not received any gifts from their close people.

The most desirable and the most predictable gift, according to the survey, was the money: at the end of December about 11% of respondents said that they would like to get it, and in January the same percentage of respondents reported that the dream had come true.

It is also reported that actual expenditures on New Year’s food and gifts were 20% lower than expected. On average people planned to spend 11,8 thousand rubles, but they spent about 9.5 thousand rubles. It is noted that such reduction in actual costs in relation to expectations was fixed for the first time in ten years of conducting the surveys.

The initiative Russian opinion poll was conducted on 16-17 January 2016. 1,600 people in 130 populated localities in 46 regions, territories and republics of Russia were polled. The statistical error does not exceed 3.5%.